Does your business really need a Mobile App?

Did you know that U.S. consumers now spend five hours a day on mobile devices? And 92 percent of that time is spent using apps, and the remaining 8 percent is devoted to web browsers.


Now, you might be wondering if building a mobile app is right for your business. Here are some questions to ask yourself before taking the plunge:

Do your competitors have apps?

When evaluating whether or not your business should develop an app, it makes sense to examine what your competitors are doing. Do they currently offer an app? If so, check the statistics available from the relevant app stores. The number of downloads and user reviews should give you valuable insight into how consumers are responding to your competitor’s app.

If it seems that their app is getting some traction, you may be left behind if you don’t offer your customers an app with similar or improved functionality.

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