5 Methods for Increasing App Engagement & User Retention | speed up mobile development

 Mobile engagement and user retention are two main indicators for the performance of every mobile business app. At the other hand, low app engagement and user retention lead to the app loss, and the opposite of its high retention results in the app’s performance.

It’s easy to assume that user acquisition is the central metric for assessing mobile app performance, but high download rates do not yield any business value without active users. Brands are investing huge amounts of money attracting users; but, it only starts here. The interest is in engaging and maintaining users after obtaining them.


App Engagement: App Engagement is a process to describe the number of active users on the application. It’s a measure of how much and how long people downloaded the app actually use it, and to what extent. It doesn’t matter what metrics and statics are used — like daily visits, purchases, etc.—all these allow the user to be involved after the initial launch of the app.

App Retention: App retention is a subjective term. It signifies the percentage of users of an app who are returning to the app within three months of their last app session.

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